The range of brand collateral for Fosters was fabricated and distributed by us. The collaterals were built around the marketing campaign – ‘Its daaaaamn cold’, where all the elements and graphics visually accentuate the feeling of cold. Collateral included In-shop signages, Back bar signages, Ice buckets, Shelf displays and Outdoor flanges. Substrates like acrylic vinyl, steel and LED lights were used in fabrication. These collaterals were delivered across eighteen cities in India, in all we completed ten thousand individual brand collaterals for Fosters. Design by: Foley Designs.